If Only, Travel Made Beautiful. Luxury tour operator.

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Impeccable cuisine, outstanding value, contrasting landscapes and world class wildlife experiences. Africa is a destination for everyone.

Luxury Holidays In Africa

Cosmopolitan cities, luxury accommodation, friendly people, beautiful beaches and year round sunshine Arabia offers something for everyone.

Luxury Holidays In Arabia

Ranging from the peaks of the Himalayas to the jungles of Borneo, this region of the world is hugely diverse in cultures, scenery and heritage, however the warmth of welcome and generous hospitality of the locals is consistent throughout.

Luxury Holidays In Asia

From the dusty desert of the Australian Outback to the clear waters of the Pacific Islands, Australia, New Zealand and the Pacific Islands are the perfect playground for any kind of adventure.

Luxury Holidays In Australasia

Tropical islands, picture-perfect beaches, tales of buccaneers, beautiful rain-forests - all served up with warm Caribbean smiles...

Luxury Holidays In Caribbean and Mexico

Spectacular scenery, blissful beaches, captivating culture and riveting history all play their part in Europe’s eternal appeal.

Luxury Holidays In Europe

Offering year round sunshine, beautiful beaches and luxurious accommodation, the Indian Ocean is a picture-perfect destination.

Luxury Holidays In Indian Ocean

Stretching over 4700 miles from north to south, the USA and Canada's vast lands are home to vibrant cities, spectacular scenery and breathtaking coastlines.

Holidays In USA And Canada

Paradise Captured with If Only

Find your paradise with our latest hand-picked offers

Find out more
Opulence at Sea

Discover the world with our latest cruise collection

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Paradise, perfectly captured at Sun Siyam Iru Fushi in the Maldives

7 nights All Inclusive in a Water Villa with Pool

View our latest offer
Spotlight on British Airways

A flight where every stage of the journey is seamless and reassuring

Find out more

Beautiful Destinations

As experts and connoisseurs of luxury travel, we know what makes a holiday special. Whether you want to get lost among the bright lights and iconic skylines of America’s iconic cities, escape to the most exclusive islands in the Indian Ocean, fall in love with the opulence and history of Arabia, travel across Australia and New Zealand’s most spectacular spots or experience a life-affirming safari experience in South Africa, let us make your travel dreams come true.

Africa

Arabia

Asia

Australasia

The Caribbean and Mexico

Europe

Indian Ocean

USA and Canada

Passionate About Travel

Expert, creative and nimble, we provide personalised luxury holidays to Australia, New Zealand & the Pacific Islands, Asia, the Indian Ocean and Arabia for those seeking the ultimate, beautifully bespoke travel experience.

About Us

Special Offers

Browse our special offers in some of the world's most beautiful destinations...

Chosen
By Us

Six Senses Kanuhura

Northern Atolls, Maldives

Maldives Family Retreat

7 night stay from

£14,509 per family

Chosen
By Us

The Ritz-Carlton, Dubai

Jumeirah, Dubai

Dubai & Maldives

10 night stay from

£4,989 per person

Chosen
By Us

Atlantis The Royal

Palm Jumeirah, Dubai

Dubai Club Room

5 night stay from

£3,659 per person

Chosen
By Us

OBLU SELECT Sangeli

North Male Atoll, Male Atolls, Maldives

Maldives Water Villa

7 night stay from

£2,969 per person

Chosen
By Us

Fairmont Mayakoba

Playa del Carmen, Riviera Maya, Mexico

Luxury Stay in Mexico

7 night stay from

£6,259 per person

Chosen
By Us

Shangri-La Le Touessrok, Mauritius

Trou d Eau Douce, East Mauritius, Mauritius

Mauritius Retreat

7 night stay from

£6,909 per person

Chosen
By Us

Atlantis, The Palm

The Palm Jumeirah, Palm Jumeirah, Dubai

Dubai Summer Escape

5 night stay from

£2,079 per person

Chosen
By Us

Shangri-La Le Touessrok, Mauritius

Trou d Eau Douce, East Mauritius, Mauritius

Luxury Mauritian Getaway

7 night stay from

£3,929 per person

Chosen
By Us

The Oberoi Beach Resort, Mauritius

Baie Aux Tortues, North Mauritius, Mauritius

Mauritius Escape

7 night stay from

£3,109 per person

Travel with confidence

As a member of ABTA (Association of British Travel Agents) and covered by an Air Travel Organisers Licence (ATOL), we offer security and peace of mind when booking a holiday.

Our Promise

Our Latest Blogs

Read our latest blogs to find out what we've been up to, to read the latest travel news or to be inspired...

4 minute read

10 Feb 2026

Timeless Experiences in Greek Paradise with Domes Reserves

Domes Reserves are remarkable unique resorts where unspoiled architecture, cultural heritage, haute gastronomy, and meaningful wellness come together with discreet, intuitive service to create timeless experiences.

A Capture of Paradise at Atlantis Dubai

Atlantis Dubai has transformed the famed Dubai Palm into one of the world's most iconic skylines.

Paradise Captured in Greece with our new Grecotel Properties for 2026

In 2026, If Only have added a number of stunning Grecotel properties in Greece to our programme. Grecotel is well known as the leading luxury hospitality group in Greece as we take a look at some of these new resorts.

Luxury Cruise Collection

Embark on a contemporary sailing amidst the cityscapes of Arabia, journey through the misty ports of Asia, island-hop around the Indian Ocean or explore Alaska’s awe-inspiring glaciers. Whatever your dream cruise, If Only can make it a reality

Discover Cruise

Paradise Captured with If Only

Opulence at Sea

Paradise, perfectly captured at Sun Siyam Iru Fushi in the Maldives

Spotlight on British Airways

Beautiful Destinations

Africa

Arabia

Asia

Australasia

The Caribbean and Mexico

Europe

Indian Ocean

USA and Canada

Passionate About Travel

Special Offers

Six Senses Kanuhura

The Ritz-Carlton, Dubai

Atlantis The Royal

OBLU SELECT Sangeli

Fairmont Mayakoba

Shangri-La Le Touessrok, Mauritius

Atlantis, The Palm

Shangri-La Le Touessrok, Mauritius

The Oberoi Beach Resort, Mauritius

Travel with confidence

Our Latest Blogs

Timeless Experiences in Greek Paradise with Domes Reserves

A Capture of Paradise at Atlantis Dubai

Paradise Captured in Greece with our new Grecotel Properties for 2026

Luxury Cruise Collection